How Many Maurices Locations Are There? A Complete Guide to the Retail Chain’s Presence

Maurices is a well-known American retail chain specializing in women’s and juniors’ apparel, offering fashionable, comfortable, and affordable clothing for young women and moms alike. With a presence in hundreds of malls and standalone stores across the United States, maurices has built a reputation for its trendy style and inclusive sizing. But one question shoppers and industry observers often ask is: How many Maurices locations are there? In this comprehensive guide, we’ll explore the current number of maurices outlets, the evolution of its footprint, regional distribution, and insights into its operational strategy. This article is perfect for shoppers looking for a nearby store, investors considering opportunities, or fashion enthusiasts curious about the brand’s reach.

Current Number of Maurices Locations

As of 2024, maurices operates approximately 400 store locations across the United States. This number has seen some fluctuations over the years due to changing retail dynamics, including the growing popularity of e-commerce and post-pandemic retail adjustments. Many of these stores are located in malls and shopping centers, but the brand also maintains freestanding locations, especially in suburban and small-town retail districts.

The company, headquartered in Duluth, Minnesota, under the parent company Golden Reed Enterprises (which also owns Dress Barn), has maintained a strong focus on Midwest and Southern markets. While it has reduced its footprint slightly in recent years—like many brick-and-mortar retailers—maurices remains a key player in the women’s fashion retail space.

It’s important to note that the exact number of maurices stores can vary throughout the year. New locations may open to replace outdated ones, and others may close due to lease expirations or performance reviews. The chain constantly evaluates its store portfolio to align with consumer shopping trends, foot traffic data, and regional demand.

Geographic Distribution of Maurices Stores

Maurices locations are not evenly spread across the U.S.; their presence is concentrated in certain regions. This distribution reflects strategic business decisions based on market research, brand loyalty, and historical sales data.

• Midwest Dominance: States like Minnesota, Wisconsin, Illinois, Michigan, and Iowa boast the highest concentration of maurices stores. This makes sense, given the brand’s Midwestern roots and strong customer base in the region.
• Southern Expansion: In recent years, maurices has seen growth in Southern states such as Texas, Georgia, Alabama, and Tennessee. The brand’s casual, comfortable styles resonate well with consumers in warmer climates who favor effortless everyday fashion.
• Limited Presence in the West Coast: While there are select maurices locations in states like Nevada and Arizona, coverage in states like California, Oregon, and Washington is relatively thin. This reflects a broader retail pattern where many mall-based apparel chains have struggled to gain traction in West Coast urban areas dominated by e-commerce and flagship stores of national retailers.
• Northeast and East Coast Gaps: maurices has a minimal footprint in northeastern states like New York, New Jersey, and Massachusetts. This could be due to competitive market conditions and high rental costs in major cities like New York City.

Prominent States with High Maurices Density

To better understand where maurices stores are thriving, consider the following table that highlights states with the highest number of locations based on 2024 retailer data:

This regional concentration allows maurices to optimize supply chain logistics, marketing efforts, and employee training, while maintaining consistent brand standards across outlets.

Evolution of Maurices’ Store Count Over Time

To fully understand the current number of maurices locations, it’s helpful to examine how the brand has grown—or contracted—over the past two decades.

The Peak Years: Expansion in the 2000s

The early 2000s marked a period of significant expansion for maurices. By the mid-2000s, the retailer was operating over 550 stores across the U.S. This growth was fueled by a strong economy, increasing demand for affordable fashion, and the brand’s appeal to teenage girls and young women.

During this era, maurices became a staple in regional malls, particularly in small to mid-sized cities where competition from fast-fashion giants was less intense. The brand’s formula—offering trendy jeans, graphic tees, layering pieces, and accessories at wallet-friendly prices—resonated with budget-conscious shoppers.

Challenges During the Retail Apocalypse (2010s)

The 2010s brought a turbulent time for traditional mall retailers. The so-called “Retail Apocalypse”—a period marked by soaring bankruptcies, store closures, and shifting consumer preferences—impacted many apparel chains, including maurices.

Retailers began facing pressure from multiple fronts:

• The rise of online shopping giants like Amazon and Zappos
• Changing consumer tastes favoring authenticity and sustainable fashion
• Decreased foot traffic in suburban malls

In response, maurices began reevaluating its store portfolio. The company, which was acquired by Ascena Retail Group in 2012 (later filing for bankruptcy in 2020), started closing underperforming locations. By the end of the 2010s, the number of maurices stores had declined to around 450.

The Post-Pandemic Era and Restructuring (2020–2024)

The pandemic accelerated existing retail trends. Mall-based shopping slowed dramatically in 2020, and many retailers paused or delayed opening new brick-and-mortar locations. maurices was no exception.

However, the chain demonstrated resilience. After Ascena Retail Group’s bankruptcy, maurices was acquired by Golden Reed Enterprises, a private equity-backed company focused on revitalizing legacy retail brands. Under this new ownership, maurices took a more targeted approach to operations.

Instead of rapid expansion, the strategy shifted toward:

• Closing unprofitable stores
• Renovating high-potential locations
• Investing in e-commerce capabilities
• Improving inventory and assortment planning

As of 2024, the store count stabilized around 400 locations, reflecting a leaner but more sustainable store network.

Why the Number of Maurices Stores Matters

Understanding the total number and geographic spread of maurices locations isn’t just trivia—it offers insights into the health and strategy of the brand.

Indicator of Brand Strength and Market Demand

The number of physical stores often serves as a barometer for a retailer’s success. While many apparel chains have gone fully online (like Sears and JCPenney’s mall stores), maurices’ maintenance of nearly 400 physical locations indicates lasting in-store demand.

Even with the rise of e-commerce, many shoppers—especially maurices’ core demographic of young women in non-urban areas—still prefer touching and trying on clothes before buying. This makes the physical retail presence vital for customer satisfaction and brand loyalty.

Foot Traffic and Community Engagement

Stores act as brand touchpoints beyond transactions. maurices stores often participate in local events, back-to-school campaigns, and community fashion shows. These initiatives foster brand familiarity and trust. The fact that maurices continues to operate in hundreds of communities suggests a commitment to local engagement.

Employment and Economic Impact

Each maurices location supports several full- and part-time jobs, from sales associates to store managers. Collectively, the chain employs thousands of people across the U.S. The economic footprint of 400 stores is significant, especially in small towns where retail jobs are limited.

How to Find a Maurices Location Near You

If you’re wondering whether there’s a maurices store in your area, the brand offers multiple tools to help you locate the nearest outlet.

Official Store Locator Tool

The most reliable way to find a maurices location is through the brand’s online store locator available on the official website (maurices.com). This tool allows users to:

• Enter a ZIP code or city name
• Adjust search radius (5, 10, 25, or 50 miles)
• View store addresses, hours, and contact information
• Check current in-store promotions or events

The store locator is optimized for mobile use, so you can easily search on the go.

Features of the Store Locator

The maurices store finder includes not only location details but also practical features such as:

Alternative Ways to Locate Maurices Stores

If the online tool isn’t your preference, you can also:

• Search “maurices near me” using Google or Apple Maps
• Check mall directories if the store is located within a shopping center
• Follow maurices on social media platforms like Instagram and Facebook, where they often announce store events or new openings

The Future of Maurices Stores

With 400 locations, maurices is in a strong position, but the future of retail remains uncertain. What does the coming decade hold for the brand’s physical footprint?

Strategic Growth vs. Market Contraction

Golden Reed Enterprises has signaled that while rapid expansion isn’t on the table, strategic growth in high-demand markets could occur. The focus is on quality over quantity—opening or relocating stores in areas with proven performance.

Potential growth markets include:

• The Sun Belt region, where population growth is outpacing other parts of the U.S.
• Emerging suburban retail complexes, especially in Texas and Florida
• Revitalized regional malls that are transforming into mixed-use lifestyle centers

The Role of E-Commerce and Omnichannel Retailing

While physical stores remain important, maurices is investing heavily in its online shopping experience. The website now features enhanced product photography, video looks, and easy return policies—some of which can be fulfilled in-store.

The brand promotes Buy Online, Pick Up In-Store (BOPIS), blending digital convenience with physical engagement. This omnichannel strategy helps maintain relevance even in regions with no nearby stores.

Sustainability and Store Modernization

New and renovated maurices stores reflect a modernized brand image. Updates often include:

• Brighter, more open layouts
• Sustainable materials in store fixtures
• Improved lighting and fitting rooms
• Interactive displays or kiosks for browsing the online catalog

These improvements not only enhance the shopping experience but also attract shoppers who expect fashion retailers to evolve with the times.

What Makes Maurices Different from Other Women’s Apparel Chains?

Amid competition from stores like Forever 21, H&M, and American Eagle, how does maurices stand out? The answer lies in its niche positioning and customer connection.

Target Audience and Brand Identity

Unlike fast-fashion retailers that cater to ultra-trendy teens, maurices targets a **slightly older demographic**—young women in their 20s and 30s, moms, and college students. The brand emphasizes comfort, versatility, and body positivity, offering sizes that range from XS to XXXL in many styles.

Focus on Casual and Layerable Wardrobe Staples

While fashion trends come and go, maurices understands the need for versatile basics. The store consistently stocks:

• Distressed and high-waisted jeans
• Soft tees and tunics
• Cardigans, hoodies, and denim jackets
• Plus-size fashionable options

These items form the backbone of a “wear-it-again-and-again” wardrobe, appealing to customers who value quality and practicality.

Community-Centric Marketing

Many of maurices’ marketing campaigns are rooted in real customer stories. Instead of using distant celebrity influencers, the brand showcases real shoppers from its core markets. This community-driven approach builds authenticity and long-term loyalty.

Conclusion: A Strong, Focused Retail Presence

So, **how many maurices locations are there?** As of 2024, the answer is approximately 400 stores spread across the United States. While this number is down from its peak, it reflects a mature, data-driven brand that’s prioritizing sustainability, customer experience, and strategic growth over unchecked expansion.

Whether you’re a shopper looking for the perfect pair of jeans, a researcher analyzing retail trends, or someone interested in the economic impact of regional apparel chains, maurices’ footprint offers a compelling case study. Its concentration in the Midwest and South, transition to private ownership, and ongoing modernization efforts all point to a brand that’s adapting to the challenges of 21st-century retail.

The future of maurices likely won’t involve mass store openings or nationwide mall domination. Instead, it’s positioning itself as a **thoughtfully operated, community-focused apparel retailer** with a loyal customer base and a resilient business model.

For up-to-date store information, shopping tips, and new arrivals, visit maurices.com or use their store locator to find a location near you. With nearly four hundred storefronts and a strong online presence, maurices continues to dress women across America—one store at a time.

How many Maurice’s locations are currently operating across the United States?

As of the most recent data available in 2023, Maurice’s operates approximately 120 retail locations throughout the United States. The chain primarily focuses on serving customers in the Midwest and Southeast regions, with a strong presence in states such as Ohio, Georgia, Tennessee, Indiana, and Florida. While the number of stores has fluctuated over the years due to shifts in retail trends and corporate restructuring, Maurice’s has maintained a steady footprint by adapting its store count to meet consumer demand and economic conditions.

The company, originally known as Maurice Rothschild & Co., began as a single store in Chicago in 1931 and gradually expanded across the country. Over time, Maurice’s positioned itself as an affordable women’s apparel retailer, offering casual wear, career clothing, and special occasion outfits. Despite challenges faced by brick-and-mortar retailers in the digital age, Maurice’s has sustained its operations through strategic location choices and a focus on value-driven fashion. While not as widespread as national giants, its regional concentration allows for targeted customer engagement and logistical efficiency.

Which states have the highest concentration of Maurice’s stores?

The states with the highest concentration of Maurice’s locations are Ohio, Georgia, and Tennessee. Ohio alone hosts over 30 stores, making it one of the brand’s strongest markets, particularly in cities like Columbus, Cleveland, and Dayton. Georgia follows closely, with a significant number of stores spread across Atlanta and surrounding metro areas. Tennessee, especially in the Nashville and Memphis regions, also features a dense retail presence, reflecting Maurice’s strategy of focusing on communities with strong demand for affordable women’s clothing.

These states were selected not only for their population density but also for demographic alignment with Maurice’s core customer base—middle-aged and older women seeking budget-friendly, quality apparel. The retailer often partners with local malls and shopping centers in suburban and mid-sized urban areas, which helps maintain visibility while controlling operational costs. This regional concentration allows Maurice’s to achieve economies of scale in marketing, distribution, and staffing, while still providing strong customer service and community presence.

Has Maurice’s been closing locations in recent years?

Yes, Maurice’s has closed select locations in recent years as part of an ongoing strategy to optimize its retail footprint and respond to evolving consumer shopping habits. While the company has not disclosed a comprehensive closure report, industry analysis and local news indicate closures have occurred, particularly in underperforming stores or areas where online competition has reduced foot traffic. These adjustments are typical for traditional apparel retailers in the current retail climate, where digital sales and shifting consumer preferences require physical store networks to be leaner and more efficient.

Rather than pursuing aggressive expansion, Maurice’s has adopted a more conservative growth model in recent years, focusing on maintaining profitability and customer satisfaction in existing markets. The closures are often balanced by efforts to remodel or relocate stores within the same region to ensure continued access for loyal customers. This strategic optimization reflects the broader trend in specialty retail, where adaptability and operational discipline are key to long-term sustainability in a competitive market.

Does Maurice’s operate any stores outside the United States?

No, Maurice’s does not currently operate any retail locations outside the United States. The company has historically focused exclusively on the domestic market, particularly within regions where it has established brand recognition and supply chain infrastructure. Its entire store network is located in the U.S., and there are no public plans or announcements regarding international expansion. This national focus allows Maurice’s to streamline operations, maintain inventory consistency, and provide localized customer service.

The decision to remain U.S.-only aligns with Maurice’s business model of serving a specific demographic with regionally tailored merchandise and in-store experiences. International expansion would require significant investment in logistics, marketing, and legal compliance, which the company has not indicated it is prepared to pursue. Additionally, currency fluctuations, differing fashion trends, and competitive foreign markets present substantial barriers. For now, Maurice’s remains committed to strengthening its domestic presence before considering broader geographic growth.

What type of stores does Maurice’s typically occupy?

Maurice’s typically operates in enclosed shopping malls, power centers, and standalone retail spaces in suburban or mid-sized urban areas. The chain favors locations near other family-oriented retailers, grocery stores, or community hubs where its target demographic—primarily women aged 40 and older—frequently shop. Store sizes usually range from 4,000 to 6,000 square feet, allowing for a broad selection of clothing, accessories, and seasonal merchandise while maintaining an accessible, uncluttered layout.

These site selections support Maurice’s focus on convenience and affordability. Being located in or near established retail centers increases foot traffic and visibility while minimizing marketing costs. Many locations are designed to feel inviting, with clear signage, organized racks, and helpful staff. Over time, the company has refined its store format to enhance the shopping experience, incorporating brighter lighting and improved fixtures. This consistent retail environment helps reinforce brand identity and encourages repeat visits among loyal customers.

Is Maurice’s an online-only retailer now, or do physical locations still exist?

No, Maurice’s is not an online-only retailer—physical locations continue to operate across multiple states, although the chain does maintain an e-commerce presence. Customers can shop in-store, online, or through a combination of both, depending on availability and location. While digital sales have grown in importance, the brand remains committed to brick-and-mortar retail as a core part of its customer engagement strategy, particularly in communities where in-person shopping is still preferred.

The company’s website complements its physical stores by offering extended product selections, online exclusives, and convenient home delivery options. However, the in-store experience remains central to Maurice’s brand, with services such as personalized styling assistance, fittings, and seasonal sales events. This omnichannel approach allows the retailer to meet diverse customer needs while preserving the tactile and social aspects of shopping that many of its customers value.

How can I find the nearest Maurice’s store?

To find the nearest Maurice’s location, the most reliable method is to use the official store locator tool available on the company’s website. Simply enter your city, state, or ZIP code, and the tool will display a list of nearby stores, including their addresses, phone numbers, and store hours. This feature is updated regularly and is designed to help customers plan visits efficiently, whether for routine shopping or special promotions.

Additionally, Maurice’s stores are often listed on major mapping platforms such as Google Maps and Apple Maps. A simple online search like “Maurice’s near me” will typically yield accurate results with navigation options. For those without internet access, calling the customer service line can also provide guidance to the closest physical location. The company recommends checking store hours in advance, especially during holidays or pandemic-related changes, to ensure a smooth shopping experience.