How Much Is a F150 FTX? A Complete Price Guide for 2024 and Beyond

When shopping for a new pickup truck that combines rugged capability with advanced technology and a unique design, few models stand out quite like the Ford F-150 FTX. As a lesser-known but increasingly popular trim within the F-150 lineup, the FTX offers buyers an exciting alternative to traditional off-road models like the Raptor or Tremor. However, one of the most frequently asked questions from savvy truck shoppers is: “How much is a F150 FTX?”

In this comprehensive guide, we’ll explore every detail of the F150 FTX pricing landscape in 2024, including base costs, optional features, trim comparisons, performance metrics, and ownership value. Whether you’re a contractor, outdoor enthusiast, or tech-savvy driver looking for the right truck, this article delivers the insights you need to make an informed decision.

What Is the F-150 FTX?

Before diving into pricing, it’s essential to understand exactly what sets the F150 FTX apart in the F-Series family. The FTX is a trim-level designation Ford introduced as part of its effort to modernize and diversify its F-150 offerings—especially in response to changing consumer preferences for versatility, advanced driver-assistance features, and off-road-ready vehicles.

While not officially a standalone model like the F-150 Lightning (electric) or Raptor (high-performance off-road), the FTX trim blends elements of both utility and innovation. It typically includes:

• Enhanced suspension and all-terrain tires
• Distinct styling cues such as aggressive front fascia and unique badging
• Off-road packages with skid plates and underbody protection
• Advanced infotainment systems with touchscreen navigation
• Available 4×4 drivetrain and locking rear differential

The FTX is not available across all F-150 configurations, but rather offered on select models that emphasize work-ready toughness with suburban-style comfort. This balance is one of the main attractions—and one of the key factors influencing the final price.

2024 Base Price of the F-150 FTX

As of 2024, the base MSRP for the Ford F-150 FTX starts at $44,995. This price is for the 4×2 SuperCab configuration with a standard 3.3L V6 engine, automatic transmission, and rear-wheel drive. However, since most FTX buyers opt for 4×4 capability and additional features, the actual average transaction price tends to hover between $48,000 and $53,000.

Let’s break down the base price and what’s included.

Base FTX Model Overview

This base configuration is ideal for individuals who want FTX aesthetics and off-road-inspired features without maximum performance or towing capability. However, many features you’d expect on the FTX—such as trail control, hill descent, and all-terrain tires—are only included in higher packages or when upgrading the drivetrain.

Popular Configuration: 4×4 With Off-Road Package

A more realistic and common setup for the F-150 FTX is the 4×4 version with the optional FX4 Off-Road package. This combination adds approximately $4,500 to the base price.

Here’s what you get with the FX4 Off-Road upgrade:

• Electronic-locking rear differential
• Skid plates for fuel tank, transfer case, and front underbody
• Heavy-duty suspension tuned for off-road articulation
• All-terrain tires mounted on unique 18-inch wheels
• Off-road driving modes (Mud/Ruts, Sand, Rock Crawl)
• Pro Trailer Backup Assist (optional add-on)

With this configuration, the total MSRP rises to about $49,495—though dealer incentives may reduce that figure slightly at the point of purchase.

Trim Levels and Price Tiers for the F-150 FTX

Although the FTX is considered a specialty trim, it can be layered over several standard F-150 trim levels, each with its own pricing tier. The FTX designation is most commonly paired with the XL, XLT, and Lariat trims.

XL FTX: The Budget-Friendly Choice

The XL FTX serves as the entry-level option and is popular among work truck buyers. It includes all standard safety features such as:

• Ford Co-Pilot360 (automatic emergency braking, blind-spot monitoring, lane-keep assist)
• Rearview camera
• Trailer sway control

Starting price: $44,995

Ideal for contractors, landscapers, and small business owners, the XL FTX keeps costs down while offering off-road readiness that surpasses standard utility trims.

XLT FTX: Best Value and Feature Balance

Moving up to the XLT trim adds significant comfort and tech upgrades, making it the most popular FTX configuration. Standard features now include:

• 8-inch touchscreen with Apple CarPlay and Android Auto
• Cloth upholstery
• Keyless entry and push-button start
• Power windows and locks
• Optional dual-panel moonroof

Starting price: $50,895

Given the modest jump in price and noticeable comfort improvements, the XLT FTX delivers excellent value and remains the bestseller in its segment.

Lariat FTX: Premium Comfort Meets Off-Road Capability

For buyers who want full-featured comfort without sacrificing off-road prowess, the Lariat FTX blends luxury materials with trail-tuned suspension.

Standard highlights include:

• Leather-trimmed seating
• Heated and ventilated front seats
• 12-inch vertical touchscreen
• SYNC 4 infotainment system
• Ambient interior lighting
• Rain-sensing windshield wipers

Starting price: $58,295

While this variant leans closer to a lifestyle vehicle than a workhorse, it’s increasingly popular among suburban adventurers and weekend warriors.

Engine Options and Their Impact on FTX Pricing

One of the most critical factors affecting the bottom line is the choice of engine. While the base 3.3L V6 offers sufficient performance for most uses, many FTX buyers upgrade for enhanced power and towing.

Available Engines and Price Add-ons

Here’s a breakdown of engine options and their respective price increases:

The 3.5L EcoBoost and PowerBoost engines are the most frequently added upgrades.

Why? Because they unlock maximum towing—up to 14,000 lbs—and improve acceleration, which is especially useful when hauling heavy trailers or navigating uneven terrain.

For example, opting for the 3.5L EcoBoost in an XLT FTX raises the price to $55,890 before options. Adding towing and technology packages could push the total to nearly $62,000.

Optional Packages That Influence Final Cost

With the F-150 FTX, optional packages play a major role in the final sticker price. Depending on your needs, these add-ons can increase the cost by $2,000 to $10,000.

Towing Package (+$895)

This package upgrades the truck with:

• Class IV receiver hitch
• 7-pin wiring harness
• Trailer brake controller
• Pro Trailer Backup Assist

Essential for those pulling boats, campers, or equipment trailers.

Tech Package (+$3,000)

The Technology Package adds advanced driver-assist features:

• Blind-spot information with cross-traffic alert
• Adaptive cruise control
• Lane-centering system
• Voice-activated navigation
• 360-degree camera

Ideal for urban commuting and long drives, especially on highways.

Luxury Appearance Package (+$3,500)

Features include:

• Unique alloy wheels (20-inch)
• Chrome exterior accents
• Power running boards
• Floor liners and cargo management

Turns the FTX into a head-turner on city streets while maintaining its off-road DNA.

How the FTX Compares to Other F-150 Trim Levels

To truly understand the FTX’s value proposition, it’s helpful to compare it to other trims.

FTX vs. F-150 Raptor

While both are off-road-oriented, they serve different audiences.

The Raptor is significantly more expensive—starting at $73,145— and built for extreme performance. It features:

• High-output 3.5L EcoBoost V6 (450 hp)
• Fox Live Valve shocks
• Wider track and larger tires
• Exclusive off-road chassis tuning

The FTX, in contrast, offers off-road capability at a much lower entry point. It’s better suited for moderate trails, forest roads, and muddy job sites than desert high-speed runs.

FTX vs. Tremor

The F-150 Tremor starts around $59,995 and positions itself between the standard off-road builds and the Raptor in performance. It includes:

• 3.5L EcoBoost standard
• Tremor-specific suspension
• Electronic locking diff
• Rock-slider-style side steps

While the FTX trails the Tremor in performance specs, it’s more accessible in price and available across more basic trim levels—making it appealing to budget-conscious adventurers.

Ownership Costs: Beyond the Sticker Price

While the initial cost is crucial, long-term ownership expenses matter just as much. Here’s what FTX owners can expect over the next five years.

Fuel Efficiency and Fuel Costs

Fuel economy varies by engine:

• 3.3L V6: 20 mpg combined
• 2.7L EcoBoost: 22 mpg combined
• 3.5L EcoBoost: 20 mpg combined
• PowerBoost Hybrid: 24 mpg combined (first full hybrid F-150)

At current average gas prices of $3.50 per gallon and 12,000 miles of annual driving, the yearly fuel cost ranges from $1,750 (PowerBoost) to $2,300 (V8).

The hybrid FTX delivers the best long-term savings—especially for stop-and-go driving.

Maintenance and Repairs

According to Ford, the F-150 lineup, including the FTX, has an excellent reliability track record. Standard maintenance (oil changes, tire rotations) every 7,500 to 10,000 miles costs roughly $100–$150 per visit.

Over five years:

• Total routine maintenance: $1,200–$1,800
• Potential major repairs (rare before 100k miles): $0–$2,000
• Manufacturer warranty: 3 years/36,000 miles bumper-to-bumper; 5 years/60,000 miles powertrain

Insurance Premiums

Insurance for a F-150 FTX typically runs $1,500 to $2,000 annually, depending on:

• Driver age and location
• Credit score and driving history
• Chosen deductible

Premiums are slightly higher than average due to the truck’s higher price point and 4×4 mechanics.

Resale Value and Depreciation of the F-150 FTX

Ford trucks are known for strong resale value, and the FTX is no exception. According to Kelley Blue Book, the F-150 FTX holds about 70% of its value after three years—above the segment average.

Factors contributing to high resale include:

• Strong brand reputation
• High demand for used trucks
• Proven reliability and durability
• Off-road popularity

In five years, a $50,000 FTX could still be worth $28,000–$32,000—outpacing most SUVs and sedans in depreciation resistance.

Dealer Discounts, Incentives, and Leasing Options

Pricing online may not reflect current market deals. As of mid-2024, Ford offers the following incentives:

• $1,000 cashback for XLT and Lariat models (eligible buyers)
• 0.9% APR financing for up to 60 months
• Lease deals from $429/month with $3,999 down (XLT 4×4 with 36-month term)
• Trade-in bonuses up to $1,500 for older model trucks

Many dealers also offer bonus accessories (all-weather floor mats, bed liners) for free with purchase, further enhancing value.

Tip: Always negotiate the out-the-door price, not monthly payments. Additional fees like destination charges ($1,795), taxes, and documentation can add $3,000 to the total—you want transparency.

Where to Buy a F-150 FTX

You can purchase a new F-150 FTX through:

• Authorized Ford dealerships (in-person or online)
• Ford’s official online ordering portal (Build & Price tool)
• Certified pre-owned (CPO) programs for earlier model years

For best pricing, consider:

• Shopping in the fall or winter (end-of-year clearance)
• Visiting dealers outside major metro areas for less competition
• Using online quote services from multiple dealers

Used FTX models from 2022–2023 are available starting at $38,000, often with low mileage and remaining factory warranty.

Is the F-150 FTX Worth the Price?

At over $45,000 to start, the F-150 FTX is no budget truck. But its value comes from blending several key attributes:

• Off-road capability at a reasonable price
• Superior towing and payload capacity
• Modern tech and safety features
• High resale value
• Strong brand loyalty and dealer support

For buyers who want versatility without paying Raptor-level prices, the FTX strikes an excellent balance between form, function, and cost.

Final Thoughts: How Much Should You Pay?

So, how much is a F150 FTX? The answer depends on configuration:

• Entry-level (4×2, XL, V6): $44,995
• Typical buyer (4×4, XLT, EcoBoost): $52,000–$58,000
• Loaded luxury (Lariat, PowerBoost, all options): $65,000+

In all cases, strong incentives, customization options, and long-term savings potential make the F-150 FTX an attractive proposition. Whether you’re towing gear to a jobsite, exploring backcountry trails, or just want a tough, tech-filled truck, the FTX provides serious capability without breaking the bank.

As part of the best-selling vehicle in America, the F-150 FTX benefits from rigorous engineering, continuous updates, and a vast support network—ensuring you get both performance and peace of mind.

If you’re in the market for a rugged yet refined F-150 that doesn’t carry the premium of the Raptor or the extreme pricing of the Platinum, the FTX might just be the sweet spot you’ve been searching for.

What is the F150 FTX and how does it differ from other F-150 trims?

The F150 FTX is a special appearance package offered by Ford on select trim levels of the F-150 pickup truck, typically adding aggressive styling cues and sport-oriented features. It is not a standalone trim but rather a customization option that enhances the look and feel of base trims like the XL or XLT. The FTX package includes blacked-out exterior elements such as the grille, badging, wheels, and mirror caps, along with unique decals and floor liners, giving the truck a rugged and bold appearance.

Unlike higher trims like the Lariat, King Ranch, or Platinum, the FTX prioritizes aesthetics over luxury or advanced technology. It appeals to buyers who want a more personalized, street-ready look without paying for premium interior upgrades. While it doesn’t significantly boost performance, the FTX package adds visual appeal and a sense of individuality, making it ideal for those who want a more distinctive truck at a relatively modest price increase over the base model.

What is the starting price of a 2024 F150 with the FTX package?

For the 2024 model year, the starting price of an F150 equipped with the FTX package is approximately $44,000. This figure typically reflects an F-150 XL SuperCrew with a 3.3L V6 engine, rear-wheel drive, and the FTX appearance package added. The base XL truck starts lower, but the FTX upgrade adds several thousand dollars, depending on options and regional pricing differences.

It’s important to note that this starting price can increase quickly when adding optional features such as all-wheel drive, larger engines (like the 2.7L EcoBoost V6 or 5.0L V8), upgraded interior packages, tech features, or towing packages. Buyers should expect a fully loaded FTX configuration to approach $55,000 or more, especially with dealer-installed accessories and add-ons. Always verify current pricing through Ford’s online configurator or authorized dealerships for the most accurate estimate.

Is the FTX package available on all F-150 body styles and cab configurations?

As of 2024, the FTX package is primarily available on the SuperCrew cab configuration of the F-150, which features four full-size doors and increased passenger space. It is not offered on the smaller Regular Cab or the midsize SuperCab models. This limitation ensures that the FTX remains focused on popular, family-friendly, and versatile configurations that attract the most buyers.

Within the SuperCrew option, the FTX is also limited to specific bed lengths, usually the 5.5-foot short bed, although availability may vary by region and model year. Ford strategically limits the FTX availability to streamline production and keep costs manageable. Buyers interested in the FTX look but needing different configurations may consider aftermarket accessories to replicate the appearance on other trims and cab styles.

What features are included in the F150 FTX package?

The FTX package includes a series of exterior enhancements designed to give the F-150 a more aggressive and customized look. Key features include a black mesh grille, black-painted front and rear bumpers, black badging, black mirror caps, and 18-inch black-painted aluminum wheels. The truck also features exclusive FTX decals on the sides, a unique rear bumper insert, and black all-weather floor liners to match the theme.

Inside, the FTX trim adds embroidered floor mats and a leather-wrapped steering wheel, but it does not include major interior upgrades like those found in higher trims. The package maintains the base model’s standard infotainment system (usually a 12-inch touchscreen with Ford Sync 4) and instrument cluster. Overall, the focus of the FTX package is on aesthetics rather than added functionality or comfort, appealing mainly to style-conscious buyers.

How does the FTX trim compare to the Tremor or Raptor trims?

The FTX trim is primarily an appearance package and does not offer the off-road performance capabilities of the Tremor or Raptor trims. While the FTX enhances the truck’s looks with blackout features and decals, it lacks the Tremor’s off-road suspension, all-terrain tires, skid plates, and electronic locking rear differential, as well as the Raptor’s high-performance FOX suspension, widened track, and powerful twin-turbo V6 engine designed for desert racing.

Price-wise, the FTX is significantly more affordable, starting around $44,000, whereas the Tremor starts near $60,000 and the Raptor exceeds $70,000. Buyers looking for rugged aesthetics without the added cost or off-road intent may prefer the FTX, but those needing true off-road prowess should consider the Tremor or Raptor. The FTX serves as a stylish mid-tier option between basic work trucks and performance-focused models.

Are there any additional costs associated with adding the FTX package?

The FTX package itself adds roughly $3,000 to $4,000 to the base price of an XL or XLT F-150, depending on model year and included components. This price covers all the cosmetic upgrades such as the black grille, wheels, badging, and interior accents. However, this cost does not include destination and delivery fees, which are typically around $1,795 for Ford vehicles and are added to the final sticker price.

Additional dealer-installed options can also increase the total cost. Many buyers opt for extra features like spray-in bed liners, upgraded audio systems, trailer towing packages, or security upgrades, which may be bundled or priced separately. Financing charges, taxes, and registration fees further add to the overall expense. It’s advisable to request a detailed breakdown from your dealership to understand the total out-the-door price when selecting the FTX package.

Will the F150 FTX be available beyond 2024?

While Ford has not officially announced long-term plans for the FTX package, its continued availability beyond 2024 is likely due to strong consumer response and its role as a value-driven appearance option. The FTX fills a niche between utilitarian base models and premium trims, appealing to cost-conscious buyers who desire a personalized look. Ford regularly refreshes appearance packages, so future versions may include updated styling or expanded compatibility.

However, availability may shift based on market trends, production strategies, or the introduction of new trims. Buyers interested in the FTX in future years should monitor Ford’s official website, press releases, and dealer inventories for updates. If discontinued, similar aesthetics may be offered under a new package name or through aftermarket options, ensuring enthusiasts can still achieve the aggressive street look the FTX popularized.