Where is Cowboys Ford Center? A Complete Guide to AT&T Stadium’s Home and Legacy

Introduction: Discovering the Heart of America’s Team

When fans ask, “Where is Cowboys Ford Center?”, they are often referring to a long-standing confusion between a stadium’s naming rights, location, and affiliation. The truth is, there is no venue officially known as “Cowboys Ford Center.” However, this misconception likely stems from a mix-up involving the legendary Dallas Cowboys and a naming partnership with Ford Motor Company. The correct answer lies in AT&T Stadium, the true home of the Dallas Cowboys—located in Arlington, Texas.

This article dives deep into the origins of the confusion, the actual location of the Cowboys’ stadium, the significance of naming rights like those with Ford, and what makes this venue one of the most iconic sports and entertainment arenas in the world. Whether you’re a football fan planning a visit or someone curious about NFL real estate and branding, you’ll leave with a crystal-clear understanding of where the Cowboys play—and why “Ford Center” still echoes in conversations.

The Reality: AT&T Stadium in Arlington, Texas

The Dallas Cowboys do not play at a place called “Cowboys Ford Center.” Instead, they host their games at AT&T Stadium, a state-of-the-art facility situated in the Dallas-Fort Worth metroplex. Specifically, the stadium resides at:

• Address: One AT&T Way, Arlington, TX 76011
• County: Tarrant County
• Region: North Central Texas
• Nearest Major Airport: Dallas/Fort Worth International Airport (DFW), approximately 25 miles north

Despite widespread rumors or casual references to a “Ford Center,” the official name remains AT&T Stadium. So where does the Ford name come into play?

Why People Say “Cowboys Ford Center”

The confusion surrounding “Cowboys Ford Center” originates from a strategic partnership between the Dallas Cowboys and Ford Motor Company. In 2009, the Cowboys signed an exclusive agreement for Ford to become the Official Truck and SUV of the Dallas Cowboys. This multi-year deal included branding opportunities across the stadium, team events, and digital platforms.

To honor this partnership, Ford secured prominent naming rights to a key facility within the AT&T Stadium complex: The Ford Center at The Star.

This distinction is crucial: The Ford Center is not the main stadium where games are played. Rather, it’s a massive indoor practice and training facility located in Frisco, Texas—about 30 miles north of AT&T Stadium.

Therefore, “Cowboys Ford Center” is most likely a blend of two truths:

1. The Dallas Cowboys are associated with a Ford-branded training facility.
2. Fans sometimes conflate this facility with the main stadium due to the proximity of “Cowboys” and “Ford” in branding.

The Star in Frisco: Home of The Ford Center

To fully clarify the geography and branding, it’s essential to explore The Star—officially known as The Star, Home of the Dallas Cowboys. Opened in 2016, this 91-acre mixed-use sports and entertainment campus serves as the team’s headquarters and training complex.

Location and Layout of The Star

The Star is located at:

• Address: 200 Cowboys Pkwy, Frisco, TX 75034
• Adjacent to: The Shops at Willow Bend and near the intersection of the Dallas North Tollway and State Highway 121

The campus is designed not just for athlete development, but also as a community destination, featuring:

Key Facilities at The Star

What Is The Ford Center?

The Ford Center—a 120,000-square-foot indoor arena—is the crown jewel of The Star. It allows the Cowboys to train year-round, regardless of weather, and hosts:

• Dallas Cowboys pre-season and regular practice sessions (open to fans)
• Frisco ISD high school football and events
• Youth football championships and camps
• College games, such as the annual Frisco Bowl
• Concerts, corporate events, and community programs

Its full name—The Ford Center at The Star—reflects Ford’s exclusive naming rights and deep partnership with the team. It’s not uncommon for local media or even fans to shorthand it as “The Cowboys’ Ford Center,” which further fuels the myth that it’s the main stadium.

AT&T Stadium: The True Home of the Dallas Cowboys

While The Star and The Ford Center are vital to the team’s operations, the games played on Sundays belong to AT&T Stadium in Arlington.

Historic Background and Construction

Opened in 2009 at a cost of approximately $1.3 billion, AT&T Stadium replaced the team’s longtime home, Texas Stadium. The venue was constructed under the leadership of team owner Jerry Jones, who sought to build “the world’s most luxurious stadium.”

Designed by the architectural firm HKS, Inc., AT&T Stadium features a retractable roof, a massive 12 million-pound video board (the largest in any sports venue), and the ability to seat up to 80,000 fans—with standing room pushing capacity to over 100,000 for special events.

Key Features of AT&T Stadium

• Capacity: 80,000 (expandable to over 100,000)
• Rooftop Design: Retractable arch and glass panels
• Giant HD Screen: 72 feet high by 160 feet wide, suspended over midfield
• Field Style: Natural grass with a tray system that rolls it outside for sunlight
• Tailgating Culture: Massive surrounding parking lots host pre-game festivities

Events Hosted at AT&T Stadium

Beyond Dallas Cowboys games, AT&T Stadium is a global venue for high-profile events:

• Super Bowl XLV (2011) – Packers vs. Steelers
• College Football Playoff National Championship – Hosted multiple times
• Dr Pepper Big 12 Championship Game – Annual collegiate showdown
• Monster Jam and WWE Events – Major entertainment spectacles
• Concerts by international artists including Taylor Swift, Beyoncé, and U2

The stadium functions not just as a sports arena, but as a year-round entertainment destination—generating billions in economic impact for the region.

Naming Rights and Brand Partnerships Explained

Corporate naming rights are common in modern sports, but they can cause confusion. Let’s clarify the difference between AT&T Stadium and The Ford Center:

AT&T Stadium: The Naming Agreement

In 2007, telecommunications giant AT&T secured the naming rights for the Cowboys’ new stadium in a 15-year, $400 million deal. This agreement ensured that regardless of public perception or team performance, the official name would remain AT&T Stadium.

Ford’s Role: Vehicle Alliance, Not Stadium Name

Ford is not the stadium’s naming rights holder. Instead, Ford’s partnership with the Cowboys is focused on:

• Supplying trucks and SUVs for team operations
• Branding at media events and in digital content
• Exclusive access to the Ford Center at The Star for joint marketing

This agreement reinforces Ford’s commitment to NFL branding and gives them prime visibility across DFW media markets. However, it does not translate to Ford owning or naming the primary game venue.

Visiting the Cowboys’ Facilities: Tourist Guide

For fans eager to experience the world of the Dallas Cowboys, knowing where to go is half the battle. Here’s a helpful guide to planning your visit:

Visiting AT&T Stadium in Arlington

AT&T Stadium Tours are available year-round and offer a behind-the-scenes look at the Cowboys’ game-day operations.

What You’ll See on the Tour:

• Locker rooms used by players
• Press box and broadcast areas
• Field-level and luxury suite access
• The Cowboys Ring of Honor
• The famous giant HD screen up close

Tour Details:

Visiting The Star and The Ford Center in Frisco

The Star is open to the public and offers even more interactive experiences for fans of all ages.

Features at The Star:

• Cowboys Fit Zone: Interactive games and virtual reality experiences
• Team Store: Official merchandise not available at AT&T Stadium
• Fitness Trail: Public walking paths around the complex
• Restaurant Row: Includes Whataburger Field House and other dining options

The Star also hosts a monthly “Inside the Star” open house, where fans can observe practice sessions, meet alumni, and learn about team operations.

Geographical Breakdown: Cities and Distances

To help visualize the layout of Cowboys-related facilities, here’s a geographical breakdown of key locations:

Major Locations Associated with the Dallas Cowboys

Travel Tips

If you’re planning to visit both facilities:

• Use the Dallas North Tollway (US-75 to SH-121) to travel between Frisco and Arlington.
• Allow 45–60 minutes between locations due to traffic in the DFW area.
• Consider staying near DFW Airport and using rental car or rideshare services for flexibility.

Cultural and Economic Impact of the Cowboys’ Facilities

The construction and operation of both AT&T Stadium and The Star have had a profound effect on North Texas.

On Arlington

Arlington has positioned itself as the “City of Champions” thanks to:

• AT&T Stadium and the Texas Rangers’ Globe Life Field
• A thriving entertainment district (Sixth Street)
• Massive tourism revenue—over $1 billion annually from sporting events alone

The city has leveraged its “stadium economy” to attract hotels, restaurants, and corporate investors.

On Frisco

Frisco, once a bedroom community, has exploded into a fast-growing city of over 200,000 people. The Star’s presence:

• Spurred commercial development along the DNT corridor
• Attracted high-income residents and new businesses
• Boosted youth sports tourism—hosting hundreds of tournaments yearly

Frisco is now often cited as one of the top sports destinations for families in the U.S., with The Ford Center at the heart of it.

Resolving the Confusion: Key Takeaways

So, to directly answer the question: Where is Cowboys Ford Center?

There is no arena named “Cowboys Ford Center.” The term likely arises from a combination of:

• The Cowboys’ official partnership with Ford
• The existence of The Ford Center at The Star in Frisco
• A public tendency to merge brand names with team identities

AT&T Stadium in Arlington remains the home of the Dallas Cowboys for game-day events, while The Ford Center in Frisco serves as their training and administrative base.

Summary of Locations

Conclusion: Experience the World of the Dallas Cowboys

The phrase “Cowboys Ford Center” may not refer to an official venue, but it reflects the expansive footprint of one of the NFL’s most powerful franchises. Whether you’re drawn to the glitz of AT&T Stadium or the innovative training grounds in Frisco, the Dallas Cowboys offer fans an immersive experience across North Texas.

Understanding the distinction between these facilities—not just their names, but their locations and purposes—enriches the fan experience and clarifies common misconceptions. From the retractable roof of Arlington to the year-round training at The Ford Center, the Cowboys have built a legacy that transcends football.

Next time someone asks, “Where is Cowboys Ford Center?”, you’ll know the answer isn’t a simple location—it’s a story of partnership, innovation, and the pursuit of excellence that defines America’s Team.

Whether you’re planning a visit, researching for content, or just satisfying curiosity, now you have the complete picture: the games are in Arlington, the heart of training is in Frisco, and the Dallas Cowboys continue to shape the future of sports in Texas and beyond.

Where is AT&T Stadium located, and what is its significance to the Dallas Cowboys?

AT&T Stadium is located in Arlington, Texas, situated between the cities of Dallas and Fort Worth. Specifically, the stadium’s address is 1 AT&T Way, Arlington, TX 76011, placing it just off Interstate 30 and easily accessible from both major metropolitan areas. Home to the Dallas Cowboys since its opening in 2009, the stadium serves as the centerpiece of the team’s modern legacy and represents a significant upgrade from their previous home, Texas Stadium. Its location in a major Texas transportation corridor makes it a premier destination for sports, entertainment, and large-scale events.

The significance of AT&T Stadium to the Dallas Cowboys extends beyond its physical location. Designed with input from owner Jerry Jones, the stadium embodies the team’s commitment to innovation, luxury, and fan experience. With a seating capacity of over 80,000 (expandable to 100,000 for special events), it hosts not only NFL games but also college football championships, concerts, and international events like soccer matches and monster truck rallies. The venue has become a symbol of the Cowboys’ status as “America’s Team,” blending cutting-edge technology with Texas-sized ambition.

Why is AT&T Stadium sometimes referred to as Cowboys Ford Center?

The reference to “Cowboys Ford Center” is a common misconception and not an officially recognized name for AT&T Stadium. This confusion likely stems from a combination of the Cowboys’ name, past naming rights deals, and Ford’s involvement in Texas sports venues. For example, Ford has naming rights to the Ford Center at The Star in Frisco, Texas, which is the Dallas Cowboys’ state-of-the-art practice facility and team headquarters. This facility, opened in 2016, hosts training camps, team operations, and media events, leading some to mistakenly believe it is the main stadium.

While the Ford Center is an essential component of the Cowboys’ infrastructure, it is not the venue for home games. AT&T Stadium in Arlington remains the primary game-day location. The mix-up between the two facilities often arises due to overlapping branding and proximity in public discussion. Clarifying this distinction is important for fans and visitors seeking the correct location for games or tours. The Cowboys’ branding strategy, which features multiple high-profile facilities, has created a complex ecosystem of venues, each with distinct purposes and names.

What are the key features that make AT&T Stadium unique?

AT&T Stadium is renowned for its architectural and technological innovations. One of its most standout features is the massive retractable roof and a giant center-hung video board—the largest in any sports stadium worldwide when it opened. The 2,200-ton video screen spans 160 feet wide and 72 feet tall, providing viewers in every seat with a high-definition experience. Additionally, the stadium features two huge sliding glass doors, each 120 feet high, that open to let in natural light and outdoor airflow, creating a unique blend of indoor comfort and outdoor atmosphere.

Beyond technology, AT&T Stadium emphasizes fan accessibility and comfort. It includes over 200 luxury suites, expansive club seating, and wide concourses designed to minimize congestion. The stadium also features sustainable design elements, such as rainwater collection systems and energy-efficient lighting. Unique attractions include interactive fan zones, the Dallas Cowboys Ring of Honor, and year-round guided tours. These features have made AT&T Stadium a model for modern sports architecture and a must-visit destination for sports fans and tourists alike.

How can fans tour AT&T Stadium and what can they expect?

Fans can take guided tours of AT&T Stadium through official programs offered year-round, with enhanced experiences available on non-game days. Tours typically begin at the stadium’s south parking lot and include access to premium areas such as the locker rooms, field level, team tunnel, and luxury suites. Visitors are accompanied by knowledgeable guides who provide behind-the-scenes insights into game-day operations, the history of the Dallas Cowboys, and the stadium’s construction. Special themed tours, including behind-the-scenes media access or VIP experiences, are also available for an additional fee.

In addition to iconic stops, the tour includes visits to the Cowboys Pro Shop, the Ring of Honor display, and the stadium’s massive video board control room. Tour participants often gain photo opportunities on the field, in the team locker room, or even behind a quarterback podium. The experience typically lasts about 90 minutes and is suitable for all ages. Tickets can be purchased online, and reservations are recommended, especially during football season and holidays. These tours provide an immersive look into the legacy and inner workings of one of the most advanced stadiums in the world.

What role does AT&T Stadium play in the broader Arlington economy?

AT&T Stadium has had a transformative impact on the Arlington economy since its opening. Located near major highways and adjacent to Globe Life Field (home of the Texas Rangers), the stadium anchors a vibrant sports and entertainment complex. On game days, it draws tens of thousands of visitors, boosting local businesses such as hotels, restaurants, parking services, and retail outlets. The economic ripple effect extends beyond game days, as the stadium regularly hosts large-scale events like the NCAA Final Four, Super Bowl, and major concerts, bringing national attention and revenue to the city.

Moreover, the stadium has helped establish Arlington as a premier destination for sports tourism in the United States. The city has invested in infrastructure improvements and marketing campaigns to further leverage this advantage. Public and private partnerships have flourished, supporting job creation and long-term growth. Events held at AT&T Stadium have generated billions of dollars in economic output over the past decade. This synergy between sports, business, and tourism underscores the stadium’s role not just as a sports venue, but as a critical economic engine for North Texas.

Has AT&T Stadium hosted any major events besides Cowboys games?

Yes, AT&T Stadium has hosted numerous high-profile events beyond Dallas Cowboys NFL games. It has been the site of multiple Super Bowls, including Super Bowl XLV in 2011 and Super Bowl LV in 2021, both of which brought global attention and substantial revenue to the region. The stadium regularly hosts the Cotton Bowl Classic, NBA All-Star Games, WrestleMania, and major concerts featuring top international artists such as Taylor Swift, Beyoncé, and U2. Its flexible design and massive capacity make it ideal for events requiring a large audience and advanced production capabilities.

Additionally, the stadium serves as a venue for college football championships, including the Big 12 Championship Game and the College Football Playoff National Championship. It’s also used for religious gatherings, monster truck shows, and international soccer matches featuring teams like Real Madrid and Manchester United. These diverse events highlight AT&T Stadium’s role as a world-class multi-purpose facility. By accommodating a wide array of events, the stadium ensures consistent use and strengthens its position as a central hub for entertainment and culture in the United States.

What is the history behind the naming of AT&T Stadium?

The stadium, originally known during planning stages as Cowboys Stadium, was officially named AT&T Stadium in 2013 after telecommunications giant AT&T acquired the naming rights. The 15-year deal, valued at approximately $19.5 million annually, marked one of the most significant naming rights agreements in sports history at the time. AT&T, headquartered in nearby Dallas, saw the partnership as a powerful branding opportunity, especially given the stadium’s national prominence and frequent media exposure.

Prior to the AT&T naming, the venue operated without a corporate title, relying on its association with the Cowboys for identity. The rebranding did not alter the stadium’s iconic design or structure but strengthened its commercial viability. Despite the official name, many fans and media continue to refer to it informally as “Cowboys Stadium” or “Jerry World,” a nickname derived from owner Jerry Jones’ influential role in its creation. Over time, AT&T Stadium has become more than just a football venue—it’s a symbol of modern sports marketing and corporate partnership.